A Hofstra Homecoming for the Cosmos and Me

When I arrive at Shuart Stadium at Hofstra University tonight, it will be a homecoming of sorts for me. Sure, the Cosmos will also be there; after all, they played at Hofstra during their first two seasons in 1972 and 1973…three years before I was born. But from 1984 to 1994, I roamed the sidelines of the then-named Hofstra Stadium.
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Marketing the New York Cosmos

175px-New_York_Cosmos_originalcrestUnless you live under a rock, you know the New York Cosmos are returning to action on Saturday, August 3 when they host their longtime North American Soccer League rival Fort Lauderdale Strikers at Hofstra University’s James M. Shuart Stadium. And while my own tickets have been purchased, I remain interested to see the short term and long term result of the team’s huge marketing push.
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