Marketing the New York Cosmos

175px-New_York_Cosmos_originalcrestUnless you live under a rock, you know the New York Cosmos are returning to action on Saturday, August 3 when they host their longtime North American Soccer League rival Fort Lauderdale Strikers at Hofstra University’s James M. Shuart Stadium. And while my own tickets have been purchased, I remain interested to see the short term and long term result of the team’s huge marketing push.
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